Being a luxury hospitality brand with numerous hotels, resorts and boutique properties, Jumeirah Hotels & Resorts required precise attention and gentle support in attracting more travellers from Russian-speaking countries to their properties around the world.

Along with extensive pitching of brand news, corporate appointments, resort refurbishments and new openings, we took the best out of what the brand has to offer to invite the media to see what Jumeirah Hotels & Resorts have to offer first-hand.

We hosted a series of successful group press trips bringing over 20 top tier media like Aeroflot Premium, Harper's Bazaar, Prime Traveller, Robb Report, Marie Claire etc. showcasing four iconic resorts in Dubai and Abu Dhabi as well as understated luxury of Jumeirah Port Soller Resort & Spa in Mallorca.

With UAE being the first choice for influencers and celebrities we boosted brand USPs among competitors by bringing 15+ top notch celebrities like Elena Temnikova (singer, 4.9M), Anna Khilkevich (actress, 10.2M), Ksenia Borodina (TV host, 19.9M), Irina Dubtsova (singer, 1.7M), Kristina Orbakayte (singer, 2.7M), Ani Lorak (singer, 7M) as well as numerous beauty, lifestyle and fashion bloggers to the Jumeirah resorts.

To provide a personal teaser to the best media in the market two roadshow events were hosted in Moscow and St.Petersburg with over 55 journalists getting acquainted with 10 General Managers in a relaxing quiz format followed by an exclusive media dinner.

Average AEV results exceeded $2 million annually.