While Armenia may not seem as the first idea for a luxury travel experience, The Alexander, a Luxury Collection Hotel in Yerevan definitely should.

The challenge was to present the new Marriott International opening to the Russian speaking crowd and do it in style.

We hosted an exclusive event for press and celebrities in Tapan, Moscow Armenian Museum, with over 76 attending media and influencers including 20+ A-level celebrities. Social pages in top tier outlets like Harper's Bazaar, Buro 24/7, GQ, Posta Magazine etc. highlighted the event introducing the new Marriott International property to their readers.

The launch was supported with selected media (InStyle, Snob, Business Traveller, Marie Claire, Kommersant Travel etc.) and influencers (@yana_leventseva, @tattivassilieva, @polinabrz) personally experiencing the hotel and everything it has to offer.