PRAYA PR
St. Regis Rome
PR support for the new brand opening in Rome, Italy
St. Regis Rome, Italy
Despite Rome welcoming dozens of new properties every year, St. Regis Rome opening had no choice but to be a blast.
The New Era was supported by our team bringing a thoroughly selected group of media to experience the magic first-hand. Coverage in Harper's Bazaar, Esquire and Elle was successfully achieved introducing the new hotel to Russia's most sophisticated crowd.
The launch was followed by a series of individual media visits of Elle Ukraine, Top Flight Robb Report etc. strengthening the bond between luxury travel and St. Regis Rome.
The New Era was supported by our team bringing a thoroughly selected group of media to experience the magic first-hand. Coverage in Harper's Bazaar, Esquire and Elle was successfully achieved introducing the new hotel to Russia's most sophisticated crowd.
The launch was followed by a series of individual media visits of Elle Ukraine, Top Flight Robb Report etc. strengthening the bond between luxury travel and St. Regis Rome.
Media coverage
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