With Le Royal Monceau Raffles, Paris we came across a challenging goal – to re-position the hotel after its renovation and re-introduce it to Russian-speaking travel, lifestyle and fashion media as well as maintain its image as the top Parisian palace hotel.

Among major USPs for the communications support to focus on were Nobu Matsuhisa restaurant and the Chef himself, the extraordinary hotel Spa and of course the property itself.

To achieve this goal we secured interviews with Chef Nobu Matsuhisa that was placed in Robb Report Russia and Kazakhstan and top business outlet kommersant.ru.

We also secured Aeroflot Premium, Harper’s Bazaar Russia and Elle Russia attendance for international group press trip for Matsuhisa restaurant opening as well as arranged celebrity and fashion photo shoots for Vogue and Glamour.

While no PR campaign for the Parisian hotel is subtle without influencer support, we encouraged celebrity visits of Elena Perminova (IT-girl, 2.7M) during Paris Fashion Weeks with subsequent coverage in Tatler Russia and numerous lifestyle and celebrity outlets.