PRAYA PR
Hotel de Berri, a Luxury Collection Hotel
Hotel opening campaign
Hotel de Berri, a Luxury Collection Hotel
If you think Paris could not be any more dreamy, try visiting Hotel de Berri, a Luxury Collection Hotel. It might prove you wrong.

Our team supported the opening of the second Luxury Collection property in the city and highlighted it in the very competitive Parisian environment.

Apart from comprehensive pre-opening press pitching with coverage in top media we brought a group of carefully selected media (Elle Decoration, Harper's Bazaar, Aeroflot Premium) to experience the Grand Opening event visited by numerous international outlets as well as celebrities and influencers including Frédéric Beigbeder.

The successful launch was followed by a dedicated individual media visiting programme with subsequent support in high-end glossy media (Elle, Robb Report, Harper’s Bazaar, Marie Claire etc.) and a group of Russian influencers visiting Hotel de Berri at their leisure.
Media coverage
Influencer & celebrity coverage
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